When negative content hits your brand, your immediate reaction matters more...

https://www.scribd.com/document/1016385263/The-Ghost-in-the-Machine-How-to-Neutralize-Outdated-Claims-About-Your-Business-212893

When negative content hits your brand, your immediate reaction matters more than the criticism itself. Panicking often leads to brand confusion and silent lost sales as potential customers get the wrong impression