When a SaaS company raised prices, they saw a 31% drop in conversions but a 22%...

https://dibz.me/blog/what-metrics-matter-most-when-raising-saas-prices-1231

When a SaaS company raised prices, they saw a 31% drop in conversions but a 22% lift in revenue. This article dives into that tricky tradeoff using Sequential Mode to analyze the data