When a SaaS company raised prices, conversions dropped by 31%, but revenue...

https://storyvergey.com/s/6nU54xvLhp0vkhfCnjRZx

When a SaaS company raised prices, conversions dropped by 31%, but revenue increased by 22%. This article breaks down how to weigh those tradeoffs using Sequential Mode, a step-by-step approach to decision-making