When a Roofing Company Got a Midnight Call After a Storm: Dan's Story

https://www.primary-bookmarks.win/placement-isn-t-the-goal-what-zero-click-searches-reveal-about-inactive-listings

Dan runs a three-truck roofing outfit in Oklahoma. One spring night a severe storm rolled through his service area. Two of his long-time customers called at 2:13 a.m. with the same problem - water pouring through attic lights