What the Heck Is order pony feed online?

https://performance-horse-feed088.wpsuo.com/what-horse-feed-should-i-use-for-a-stabled-horse-1

Gentle horse feed for sensitive stomachs, designed to support digestive comfort, intestinal health and efficient nutrient uptake. A low-starch fibre-rich formula with naturally sourced ingredients to help maintain settled digestion and overall health.