Users have no patience for friction. If an app isn’t ready the moment they open...

https://mylesxbqi254.trexgame.net/the-mobile-first-mandate-why-mrq-nails-the-experience-where-others-falter

Users have no patience for friction. If an app isn’t ready the moment they open it, they’ve already moved on. We expect fast loading and deep personalization because our time is valuable