Traditional search is changing fast. People now use Perplexity and ChatGPT to...

https://iris-wiki.win/index.php/White_Label_AI_SEO:_Why_Traditional_Fulfillment_is_Failing_Your_Agency

Traditional search is changing fast. People now use Perplexity and ChatGPT to find immediate answers instead of clicking blue links. This shift drives zero-click traffic that traditional tracking tools often miss