Today’s shoppers are smarter than ever. They are exhausted by marketing hype...

https://keezy.co/the-rise-of-research-driven-consumer-behaviour-in-online-markets/

Today’s shoppers are smarter than ever. They are exhausted by marketing hype and terrified of buyer’s remorse, so they cross-reference everything on their phones before hitting buy. To win, you have to meet them where they are