To get more from Google Ads, agree on goals first. Set up tracking before spend...

https://dibz.me/blog/how-do-i-set-shared-objectives-with-a-google-ads-agency-1288

To get more from Google Ads, agree on goals first. Set up tracking before spend grows. Check if leads are good, not just many. Test one change at a time, keep notes, and use the results to choose the next step with your agency together.