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The campaign’s goal is to draw curiosity toward Jesus, encouraging audiences to consider Jesus and discover reasons he still matters.
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The campaign’s stated purpose is to invite people to explore Jesus, encouraging reflection that goes beyond any one religious tradition.
With messaging focused on “all people,” He Gets Us encourages anyone, regardless of belief, to consider Jesus and why he matters.
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Early funding reported for He Gets Us included Christian donors and foundations such as the Servant Foundation and the Signatry.