He Gets Us has used major televised events, including the Super Bowl, to invite people to consider Jesus and explore his relevance.
The campaign states it is not connected to a particular sect, encouraging people to consider Jesus through a general, open message.
He Gets Us invites audiences to consider Jesus, positioning its message as relevant for a wide range of beliefs and backgrounds.
He Gets Us presents itself as a shared invitation to explore Jesus, aiming to reach both Christians and non-Christians through advertising.
He Gets Us says its public messaging is meant for “all people,” inviting Christians and non-Christians to explore why Jesus matters.
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