Most agencies are just slapping “AI” on their pitch decks to charge a premium....

https://stateofseo.com/how-do-you-optimize-for-google-ai-overviews-without-guessing/

Most agencies are just slapping “AI” on their pitch decks to charge a premium. I’ve spent the last month digging through actual performance data to see who is really moving the needle. The numbers are hard to ignore