How a $4M Retailer Battled Holiday Promo Volatility and Fickle Backlinks in 2026

https://www.adirs-bookmarks.win/outreach-that-doesn-t-suck-real-options-for-e-commerce-teams-burned-by-cheap-link-schemes

The Backlink Shelf-Life Problem: Links Vanishing Right When Traffic Peaked In November 2025, Nimbus Outfitters - a niche outdoor apparel retailer pulling about $4 million in ARR - rolled out its largest holiday promo to date