Founder Psychology and the Skill of Staying Objective

https://startupstrategyjournal.iamarrows.com/a-beginner-s-guide-to-entrepreneurial-research-in-local-markets

Early business building often feels noisy. Advice comes from many sides. Customers say one thing and do another. Founder Psychology and the Skill of Staying Objective gives founders a practical way to study the gap between hope and actual demand