Every time you browse, you leave a trail of digital crumbs that companies use...

https://seo.edu.rs/blog/active-vs-passive-digital-footprints-understanding-how-youre-being-tracked-11056

Every time you browse, you leave a trail of digital crumbs that companies use to build a profile on you. Think of your digital footprint as your online shadow. To slim it down, start by clearing your browser cache and cookies regularly