Enterprise buyers check G2 and Clutch before they ever talk to your sales team....

https://business-review.eu/business/b2b-vendor-reputation-management-how-to-protect-your-business-relationships-and-win-more-contracts-294336

Enterprise buyers check G2 and Clutch before they ever talk to your sales team. If your recent reviews are stale or your response rate is low, you are losing deals to competitors who look more reliable