Ecommerce specialists know a sale can vanish when margins are tight, rivals...

https://stateofseo.com/how-do-specialists-handle-seasonality-in-ecommerce-marketing/

Ecommerce specialists know a sale can vanish when margins are tight, rivals undercut prices or delivery looks slow. They shape ads, emails and product pages around how shoppers compare prices, reviews and delivery, then focus spend on profitable sales.