Changing your SaaS pricing often means balancing fewer sign-ups against higher...

https://raymondsinterestingchat.quantlynix.com/posts/how-to-calculate-revenue-impact-from-conversion-rate-and-arpu

Changing your SaaS pricing often means balancing fewer sign-ups against higher revenue per customer. One study found a 31% drop in conversion but a 22% lift in overall revenue