By 2026, your reputation is decided long before a customer clicks your website....

https://front-wiki.win/index.php/Brand_Identity_Decay:_Why_Your_Mismatched_Descriptions_Are_Killing_Your_Conversion_Rates

By 2026, your reputation is decided long before a customer clicks your website. AI overviews now synthesize your brand’s story from fragmented bios, inconsistent directory listings, and outdated social profiles