Avoiding the SEO Cloaking Penalty: Effective Prevention and Recovery Tips

https://medium.com/@terryhutchins/why-has-google-search-become-so-annoyingly-bad-and-some-useful-workarounds-1ed319770225

If you run SEO long enough, you eventually meet the same ugly pattern: rankings spike fast, then vanish like someone yanked the server cable. Sometimes it’s a technical regression. Sometimes it’s a bad redirect chain